A Core III Creative venture ///

Rare.Always Fighting.

Live Rare AFPurpose-driven lifestyle + apparel · In development

Why we exist ///

Make rare visible.

Live Rare AF is a purpose-driven lifestyle and apparel brand being developed under Core III Creative LLC.

Built to stand out and start conversations, it represents the fight of people affected by rare disease—patients, families, caregivers, advocates, and supporters.

It is rooted in that community and made for anyone who knows what it means to be different, relentless, unconventional, exceptional, or simply rare.

The name says it ///

RARE AF

Rare.
Always.
Fighting.

Impact ///

Wear the fight.

A portion of proceeds from Live Rare AF supports the Kennedy Ladd Foundation and its efforts to find a cure for mucopolysaccharidosis (MPS).

The dedicated storefront is on the way ///

Something rare is coming.

Always Fighting. Never Ordinary.

Live Rare AF storefront · Coming soon

Shop link will be added when the official destination is confirmed.

RARE AF v.2 — Rare. Always Fighting.